Download this free B1–B2 English worksheet PDF for English learners and teachers. This lesson explores dynamic pricing, personalised pricing and why the same product or service can sometimes cost different amounts for different customers.
Students practise reading comprehension, useful vocabulary, phrase matching and speaking skills through a real-world shopping and technology topic about changing prices, artificial intelligence, personal data, online shopping, discounts and consumer trust. The worksheet is suitable for private English lessons, online classes, classroom teaching, homework and discussion practice.
The article explains dynamic pricing in clear, accessible English. Students learn that prices can change according to demand, time, location or available stock, while personalised pricing goes further by using information about an individual customer.
Students also read about real examples of changing prices. A 2025 Instacart investigation found that shoppers buying identical grocery baskets could receive different totals, with some individual products varying by as much as 23%. The worksheet also looks at how McDonald’s uses AI to analyse transactions and recommend prices for different restaurants.
This worksheet helps B1–B2 learners discuss whether changing prices are fair. Students consider airline and hotel prices, ride-hailing apps, loyalty discounts, browsing history, local pricing and whether companies should explain why a customer is being shown a particular price.
The PDF includes a B1–B2 reading text, True / False questions, Phrase Match, Synonym Match, a task where students use new language, discussion questions and a full answer key. It helps learners build useful vocabulary for talking about shopping, pricing, algorithms, discounts, comparison shopping and consumer trust.
Level: B1–B2
Date: 2 October 2026
Focus: reading, vocabulary, dynamic pricing, personalised pricing, shopping, technology and speaking
This free worksheet includes:
- a B1–B2 reading text about dynamic and personalised pricing
- True / False comprehension questions
- Phrase Match practice with useful expressions
- Synonym Match vocabulary practice
- a sentence-writing task using new language
- discussion questions for Student A and Student B
- full answer key
The worksheet includes useful phrases such as set in stone, clear out, keep track of, shop around, work out, add up, take advantage of, miss out on, come down to and pay off. It also practises vocabulary such as fixed, identical, personalised, customer, particular, flexible, critics, likely, detailed and trust.
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